20,000 new products will be listed this year at the retail level in North America. Only 5% of these products will survive, 35% of the survivors will never meet the eyes of the customers. If your product is not in the eyes of consumers, it doesn’t exist !
A flat image comes to life, changes, or reaches a third dimension without any accessories or artifice. This captivating and enchanting magic is possible thanks to lenticular imaging technology. The possibilities of lenticular are numerous, with every one more surprising than the next. Thanks to sophisticated technology, it is possible to obtain various effects such as 3D, animation, flips, morphing and zooms. Sometimes, different effects are combined to obtain the desired result, for example, zoom and animation, 3D and flips, or 3D and animation. Thanks to our know-how, we have the ability to produce 3D effects, animation, flips (visual changes), morphing and zooms, each one more striking than the next.
Cutting-edge equipment and a research department always on the lookout for the latest innovations contribute to offering you the best possible lenticular product at all times.
There are many convincing reasons for introducing lenticular to your projects.
• to introduce an element of surprise.
• to attract and maintain attention.
• to facilitate interaction between the public and the object.
• to create excitement.
• to ensure better visibility for the product.
• to increase message retention.
Lenticular technology is the juxtaposition of a fragmented image and a plastic film made up of striae that act like lenses. For a two-image lenticular visual, we print a lamella of image 1, followed by a lamella of image 2. We repeat this 1-2 sequence on the entire surface of the visual. The lenticular film superimposed on the visual allows the eye to capture one or the other of the two images depending on the angle of vision. Sophisticated software allows the interlacing of the basic images, i.e. to fragment and complement the images in order to obtain the desired lenticular effect.
The interactive experience that promises superior ROI.
3D it seems, is once again in vogue. With the box office success of movies such as Avatar and the incoming deluge of 3D television sets, 3D video games and 3D cameras, savvy marketers are once again setting their eyes on features in the third dimension.
Lenticular, of course, isn’t new: novelty lenticular prints span back over 60 years. However, the new generation of lenticular substrate is now within the reach for more printing applications, moving from what was once a black art to a discipline mastered by Softmotion since the mid 90′s. Central to this shift is the development of a sophisticated digital workflow, which aids in commoditizing previously highly proprietary and expensive lenticular techniques.
Our lenticular for out-of-home media, POP and direct marketing solutions reaches far beyond flat advertisement, creating an interactive environment within a signage space at affordable prices.
Lenticular prints are graphics designed to work together with a lenticular lens that allow viewers to see different images when viewed from different angles.
The image is a composite of two or more graphics that are interlaced together. The lens is a unique plastic that is made up of individual lenticules. Based on the angle of vue, each lenticule acts as a magnifying glass that enlarges and displays the portion of the image seen in the specific angle of vue. Multiple lenticules working together create the entire lenticular image. Therefore, lenticular prints will display motion in three-dimensions because the left eye and the right eye will be viewing the lenticular prints from different angles. The lenticules for 3D should be positionned vertically in order to accommodate binocular disparity, the concept that both your right eye and left eye view a scene from different angles. The humain brain will process the multiple perspectives and provide 3D images. Retailers Prefer Motion Displays. Store managers, the front line of any in-store marketing campaign, know from personal experience that motion displays increase sales. Statistics gathered over a three year independent marketing study showed 65% of retailers surveyed wanted advertisers to provide motion displays. Better In Store Placement. At the retail level, where products meet the toughest competition, store managers often determine the success or failure of advertising by location. A documented 88% of all motion displays achieve prime location placement, maximizing the return on advertising dollars.
Please feel free to Contact Us with any questions you may have.
Thank-You so much!
The artistaprint.com Team